How Much Money My Wife's Fitness YouTube Channel Earns
In this video, I took a peak at my wife's analytics for her fitness channel to see how much money she's making over there.
In this video, I’m going to show you how much my wife’s fitness channel earns in Adsense revenue on Youtube.
Backstory
About two months ago, I posted a video comparing the revenue generated by this channel to that of my main channel, Mango Street. If you haven’t watched that yet, I recommend you do so, since I go a little more in-depth with each metric and why they are different between channels. And if you just want a refresher on the stats from that video, here they are:
At the time of filming that video, Mango Street had 542,000 views for the last 28 days, with over 1 million subscribers. Mango Street’s CPM was almost $12 and mine was $26.77. This channel had about 24,000 subscribers with 268,000 views in the last 28 days.
Mango Street had earned $1,885.59 while I earned $3,054.76. So with 49% fewer views, I earned 62% more on this channel, since the video topics demand a higher ad rate, since it’s focused on finance and making money online.
Now when I put this video out in September, my wife Rachel’s fitness channel had only recently enabled monetization and she wasn’t earning more than a couple of bucks.
However, now that her channel has surpassed mine in subscribers and she’s been getting more and more views, I thought it’d be interesting to see how her channel compares to the other two.
What’s interesting about a fitness channel is there is a much higher potential for videos to be watched over and over again by the same people. If we think about our channel Mango Street where we’d demonstrate a new photography technique or show behind-the-scenes of a new shoot – if you’re interested in the topic, you’re probably only going to watch those videos once – maybe twice. Whereas if you enjoy a workout, you might do that workout once or twice a week for months, depending on your exercising habits and goals.
If we look at one of the biggest – if not the biggest – fitness YouTubers, Chloe Ting, her most viewed video has 267 Million views, which is just insane. It seems pretty obvious that people are watching her videos over and over again – and that makes sense.
So while the fitness niche online is generally a pretty crowded space, it does show there is potential to get a lot of views, even with a smaller audience. You just need to carve out a small fraction of the overall fitness market to generate some serious cash.
REVENUE UPDATE
Now that we know how one might be able to clock views, the real question is “how much are the views worth?”
So first, let’s get some updated numbers for this channel and Mango Street.
Since I released that last video comparing the revenue between both channels, they’ve shifted. My channel’s stats have been declining, while Mango Street’s have been increasing.
What’s most interesting to me, is that Mango Street’s views are only up 3% since the previous 28 days and the watch time is up 4% – but the revenue is up a whopping 31%. If you remember, Mango Street videos are generally under 8 minutes in length, so they don’t qualify for mid-roll ads, where a lot of channels benefit from an increase in revenue. Well, 4 of our last 7 videos have been over the 8-minute mark, which allows us to add a mid-roll ad so that would explain the uptick in revenue.
It’s also worth mentioning that we never stretch out videos to try and hit the 8-minute mark, like many YouTubers used to do when 10 minutes was the minimum for mid-roll ads. We are never overly concerned about Adsense revenue on Mango Street and don’t jeopardize the quality of our videos to try to hit any certain minute mark.
So more mid-roll ads equals more revenue, but let’s see if the CPM has changed. If you remember, CPM is the amount advertisers pay per 1,000 views on your video. That doesn’t include Youtube’s cut of 45%.
If we take a look, we can see that Mango Street’s CPM has increased by 16%, from $13.15 to $15.34.
Now why the increase CPM, I’m not sure.
For some reason, this video on pulling off a DIY photoshoot earned almost a $17 CPM, which is higher than our average, and I’m not entirely sure why.
So now let’s take a look at this channel.
For the last 28 days, we can see my views are doing 19%, the watch time down 23%, and my revenue is down 30%.
Now as to why the decline in stats – well when you’re looking to grow your social media platform of any kind, it’s super important to create videos that not only your audience likes, but also people outside of your audience. That’s kind of obvious, I mean, that’s how you get new people to subscribe to you. The thing is, if your current audience doesn’t initially react well to your videos, maybe by just outright not watching it, or not watching it as long, or maybe they didn’t hit that thumbs up button, when I asked ever so nicely. Hint, hint.
Regardless, the drop in views does naturally lead to a drop in revenue. But let’s see how the CPM is holding up.
Okay – my CPM is down 12% to $25.49 – which in the last video it was closer to $27.
And let’s take a look at the revenue for the last 28 days for each.
I earned just over $1500 on here on this channel and Mango Street earned over $2400 in the last 28 days.
And for the lifetime earnings for this channel, it’s earned $7,426.02 having been monetized for about 3 months. That breaks down to roughly $2,460 per month on average, which is really incredible, given I only have about 32,000 subscribers.
Rachel’s Channel Revenue
Alright, so now that I’ve caught you up on those two channels, let’s take a look at Rachel’s fitness channel.
But real quick, pause this video and leave a comment below guessing what you think her CPM would be in this niche. And no cheating.
Okay, so first, she started the channel on July 27th – the same time I did as well, but unlike me, she has been consistently putting out 3 videos per week, which is just crazy. And while her growth started a little slower than mine, it really started snowballing right around the middle of October.
She now has almost 44,000 subscribers with 1.7 million views on her channel.
Her first full day of monetization was on September 16th, on which earned $6.26. And we can see her channel consistently earned under $10 until October 11th when she earned $12.67. With her channel growth snowballing, her revenue really ramped up, hitting a peak of $146.58 on October 20th.
For the last 28 days, her CPM was $7.13 with an RPM of $2.66, bringing her estimated revenue to $3,172.83 easily beating out both this channel and Mango Street.
So even though the CPM is about $5 less than that of Mango Street and about $20 less than this channel, she received over 1.2 million views in the last 28 days.
Almost all of her videos are over the 8 minute mark, allowing her to put mid-rolls in, coinciding with breaks in the workouts. In the middle of one of her workouts is one of the few times I’m actually glad to see a mid-roll because I am usually trying to catch my breath anyways.
So you may be wondering why her channel started snowballing in October. Well, other than posting 3 times a week with consistently good videos, she also launched a free 30-day workout program where people get an email with the day’s workout plan and healthy habits. This motivates people to consistently watch her videos.
She also creates community posts 3-5 per week to her channel which include a workout playlist for the day containing 3-5 of her videos for her subscribers.
I think those two strategies really helped increase her views and because it did well with her audience, it was then recommended to people outside of her subscriber base.
Her highest earning video is her Burn 500 Calories video, which is a 30-minute workout – it’s super challenging – but it has generated almost $1900 with almost 690,000 views. This is the video that started being suggested to people outside of her subscriber base.
Her lifetime earnings for this channel is $3,888 and 94 cents.
Final Comparison
And here’s a final comparison between all three channels for the last 28 days.
It obviously took her a ton of work and a ton of effort to get her channel set up for success, which is why I recommend if you’re looking to start a YouTube channel, make sure you are passionate about the niche you are in. Don’t go into a niche because it has a high CPM, because if you’re not passionate about it, not only are you going to not enjoy all of the work that goes into it, but your audience will be able to tell, and you’ll have a harder time growing your channel.
Rachel has the lowest CPM rate out of all three channels, but because she worked really hard to create great workout videos and put in the extra effort to help her channel snowball, she out-earned the other two channels.
I hope this video helped give you even more insight into how much channels can earn on Youtube. Do me a solid and hit that thumbs up button on this video, subscribe if you haven’t yet, and I’ll see you in the next video.